1. Set the Scene

• Create a space that shows how the product fits into a real home. For example:

  • Use soft lighting and clean, uncluttered backgrounds.

  • Style the space with complementary items (e.g., if photographing a vase, add flowers and a few books nearby).

2. Use Natural Light

• Take photos during the day with natural light coming from windows.

• Avoid direct sunlight, which can create harsh shadows. Soft, diffused light works best for a warm, inviting look.

• Turn off overhead lights to avoid mixing colours.

3. Use a Stable Surface

• Place the iPhone on a tripod or steady surface to avoid blurry photos.

• If holding the phone, keep it steady and use both hands.

4. Adjust the iPhone Camera Settings

• Open the camera and tap on the product to focus.

• Slide your finger up or down on the screen to adjust brightness (exposure) until the photo looks balanced.

• Use Portrait Mode for depth if the product is small or needs to stand out.

5. Shoot from Different Angles

• Take photos from eye level, slightly above, and close-up.

• Experiment with angles to find the most flattering view of the product.

6. Highlight Details

• Zoom in on textures, patterns, or special features of the item. For example, show the weave of a throw blanket or the design on a lamp base.

7. Edit Smartly

• Use the iPhone’s editing tools to enhance the photo:

  • Adjust brightness, contrast, and sharpness.

  • Use a filter sparingly to keep colours true to life.

• Apps like Lightroom Mobile can help for more professional editing.

8. Test Lifestyle Contexts

• Show the product being used. For example:

  • A throw pillow styled on a sofa.

  • A candle lit on a coffee table.

  • A rug under a stylish coffee table setup.

9. Keep It Consistent

• Use the same lighting and editing style across photos to make everything look cohesive for your brand.

What is the 45º Lighting Rule?

• The 45º lighting rule means positioning the light source at a 45-degree angle to the subject and the camera.

• This creates soft, natural shadows that add depth and dimension to the photo without making it look flat.

How to Use the 45º Lighting Rule:

1. Set Up the Scene:

   • Place the product in a well-lit area, like near a window or under a soft light source.

2. Position the Light:

   • Imagine the product is at the centre of a clock.

   • Place the light source at the 10 o’clock or 2 o’clock position relative to the product and your camera.

3. Check the Shadows:

   • The 45º angle helps create shadows that are soft and directional, making the product look more three-dimensional.

   • Avoid lighting directly in front (too flat) or directly behind (too harsh).

Why It Works:

• Depth: Shadows from a 45º angle make the product stand out without overwhelming the image.

• Texture: This angle highlights details like fabric weaves, wood grain, or metallic finishes.

• Balance: The lighting feels natural, as it mimics the way we see light in real life.

Example for Home Interiors:

• A vase placed on a table:

  • Position the window or light source at 45º to one side of the vase.

  • Shoot from the opposite angle to capture the light and shadow interplay.

  • Add small props to create a natural, cohesive look.