Building an Effective Website

Course outline

Building an effective website is a video-on-demand course designed for business owners and managers who want to grow their businesses by generating more online leads and sales enquiries.

This six-part course is hosted by me Gordon Black, founder of Black ID, an award-winning online marketing agency, and former CEO of Social 360, an affiliate marketing business based in Dubai.

Start by selecting the best platform before you begin the process of building your own website.

You’ll learn how to write compelling content and know what it takes to create great images.

Understand what goals you’ll need to set for your website and what results you should be measuring for success.

This course features 6 hours of video on demand, allowing you to watch and learn at a time and place that’s right for you.

The programme also includes live interactive sessions with online marketing professionals. And you can book 1-2-1 expert help sessions with an industry specialist.

To learn more, contact your local Business Gateway advisor.

Course requirements:

• No prior knowledge of web development is necessary.

• No technical skills are necessary (if you can use a browser you can do this course).

• A willingness to learn and drive to understand and implement website best-practise.

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