Digital Marketing Basics

Course outline

Digital Marketing Basics is for business owners and managers who want to grow their business by generating more online leads and sales enquiries.

This six-part video-on-demand course is hosted by me Gordon Black, founder of Black ID, an award-winning online marketing agency, and former CEO of Social 360, an affiliate marketing business based in Dubai.

Understand what digital marketing goals you’ll need to set before you get started.

Learn how to build and manage effective promotional campaigns for search engine and social media marketing.

By the end of the course, you’ll have a clear idea of what’s needed to achieve digital marketing success.

We’ll also show you how to build a website designed to capture business enquiries and sales leads.

Digital Marketing Basics features 6 hours of video on demand, allowing you to watch and learn at a time and place that’s right for you.

The series also includes live interactive sessions with online marketing professionals. You can book 1-2-1 expert help sessions with an industry specialist.

To learn more, contact your local Business Gateway advisor.

Course requirements:

• No prior knowledge of digital marketing is necessary.

• No technical skills are necessary (if you can use a browser you can do this course).

• A willingness to learn and drive to understand and implement digital marketing strategies.

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