High Street Digital Support
Course outline
High Street Digital Support is for business owners and managers who want to expand their digital footprint and attract new customers both online and in person.
The series also includes live interactive sessions with online marketing professionals. You can book 1-2-1 expert help sessions with an industry specialist.
To learn more, contact your local Business Gateway advisor.
This programme features five video-on-demand episodes, complemented by weekly live sessions and one-to-one business advice from digital experts. Each episode is designed to equip you with essential digital skills to grow your business effectively.
Digital Essentials
This is your non-technical digital checklist. Learn how to get your business found on Google and Apple Maps, set up a Google Business Profile, and transform your business with social media.
Digital Content
What is digital content, and why is it so important? Discover how to develop your brand story and create compelling content tailored to attract your ideal customers.
Digital Communications
Master the use of Google and social media channels to promote your business locally. Learn how to build the right audience and measure success effectively.
Websites & E-Commerce
This episode covers everything you need to know if you're in the service, retail, or hospitality industry. Learn how to set up online appointments, sell products, and manage bookings for food, drink, and accommodation.
Business Tools
In the final episode of the series, explore booking and payment systems, learn how to choose the best online software, and gain control over your business operations with confidence.
Course requirements:
No prior knowledge of digital marketing is necessary.
No technical skills are necessary (if you can use a browser you can do this course).
A willingness to learn and drive to understand and implement digital marketing strategies.
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