Learn Ecommerce
Stream all 6 hours of video training content.
Learn Ecommerce is designed to take you from the basics of setting up an online shop, right through to launching your first site. If you already have an online shop, this course offers the chance to refresh and consider whether you are on the best ecommerce platform and what you could be doing differently to increase sales and options to consider, such as marketplaces. Over six week,s you’ll learn how to build a transactional website with international sales potential.
What to Expect
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By the conclusion of this six-hour course, students will possess a comprehensive understanding of ecommerce principles and practices. They will be equipped with the knowledge required to effectively navigate and operate within the ecommerce landscape.
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This course enables business owners and managers to develop the skills and strategies needed for successful online sales. It focuses on creating a sustainable and profitable ecommerce business to ensure long-term financial security.
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Delegates will acquire the necessary knowledge and practical skills to establish and operate their own ecommerce business effectively. They will learn how to manage various aspects such as online marketing, sales, customer service, and inventory management.
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Everything starts with an idea. Whether you aim to start a business or transform a hobby into a serious venture, that initial spark is the foundation.
What’s inside? Take a look at what you’ll learn in each chapter below
Episode 1 - Learn how to select the right platform for your business
Explore top ecommerce platforms—from Magento to Shopify—with clear pros and cons. We break down the leading vendors to help you choose smartly.
Already running your store? Use our checklist to evaluate your ecommerce business objectively.
Episode 2 - Learn how to create a winning offer
Gordon Black kicks off with part one of his book, “Why You’re Not Selling on Shopify,” uncovering common e-commerce pitfalls. Morag Cormack shares insights from buying and selling a thriving online business. This episode breaks down why many e-commerce ventures fail and how to avoid those traps.
Episode 3 - How to create an online shop
Rakesh Davda walks you step by step through building and launching your Shopify store. From signing up and designing your storefront to adding products and setting up payments, he covers the essentials. This teaser shows how simple it can be to get your online shop up and running.
Episode 4 - Manage products and customer data
Meet Karen Riddick, founder of Second Nature Online, who turned an eBay side hustle into a thriving Shopify business. In this interview, she shares the challenges of running a multi-channel store while staying true to her eco-driven values. A shining example of how e-commerce and sustainability can go hand in hand.
Episode 5 - How to direct clicks and buyers to your online shop
Brian Tait reveals how Google Ads and Google Shopping can supercharge your e-commerce growth. From targeting the right customers to creating a digital shop window, he explains how smart marketing drives sales. Practical insights to help your store stand out in a crowded market.
Episode 6 - How to develop your online brand
This final episode wraps up the series and looks ahead to a future where your online shop works alongside Amazon, eBay, Etsy and more. We revisit the key lessons from choosing the right platform to building your store, managing products, and driving traffic. Plus, we explore why some shop owners give up too soon and how you can avoid the same pitfalls.
Limited Enrollment
Limited Enrollment
✺ Frequently asked questions ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.